selected work
selected work
Products that solved
real problems.
Products that solved
real problems.
Consumer Products
Consumer Products
AI-NATIVE
AI-NATIVE
End-CONSUMER
End-CONSUMER
AI Gym Trainer
AI Gym Trainer
Building cult.fit’s first AI-native fitness coach that combines personalization & behavioural insights to create a more human coaching experience.
Building cult.fit’s first AI-native fitness coach that combines personalization & behavioural insights to create a more human coaching experience.
⬆️ +72% Activation
⬆️ +72% Activation
⬆️ 68% Engagement
⬆️ 68% Engagement
⬆️ 65% Retention
⬆️ 65% Retention
NON MEMBER
GROWTH
Redesigning Trials
A strategic redesign of cultfit non-member experience, turning curiosity into commitment through frictionless interactions.
⬆️ 12% I2A
⬆️ 42% book-to-attend
⬆️ 7% I2P
finance
finance
Credit Line on UPI
Credit Line on UPI
Whitelabeled mobile app
Whitelabeled mobile app
A strategic redesign of a white-labeled credit line on UPI platform, enabling faster product launches through scalable, modular design.
A strategic redesign of a white-labeled credit line on UPI platform, enabling faster product launches through scalable, modular design.
⬆️ 2 banks converted
⬆️ 2 banks converted
⬆️ 166 users onboarded
⬆️ 166 users onboarded
⬆️ 30L+ worth transactions on first launch
⬆️ 30L+ worth transactions on first launch
NON MEMBER
NON MEMBER
GROWTH
GROWTH
Redesigning
Trials
Redesigning
Trials
A strategic redesign of cultfit non-member experience, turning curiosity into commitment through frictionless interactions.
A strategic redesign of cultfit non-member experience, turning curiosity into commitment through frictionless interactions.
⬆️ 12% I2A
⬆️ 12% I2A
⬆️ 42% book-to-attend
⬆️ 42% book-to-attend
⬆️ 7% I2P
⬆️ 7% I2P
SaaS Products
SaaS Products
finance
finance
Multi-tenant
Multi-tenant
Dispute Management System
Dispute Management System
A strategic creation of Zeta's dispute resolution platform, enabling experts to resolve complex cases with speed, accuracy, and confidence.
A strategic creation of Zeta's dispute resolution platform, enabling experts to resolve complex cases with speed, accuracy, and confidence.
⬆️ 8.27mins for Dispute intake >3months
⬆️ 8.27mins for Dispute intake >3months
⬆️ 4.21mins for Dispute intake <3months
⬆️ 4.21mins for Dispute intake <3months
GROWTH
GROWTH
0 → 1 product launch
0 → 1 product launch
Introducing Swim Personal Training
Introducing Swim Personal Training
Created seamless interaction cross platforms for end consumer, trainer and center managers; improving with operational efficiency
Created seamless interaction cross platforms for end consumer, trainer and center managers; improving with operational efficiency
⬆️ 80+ sign-ups in the first month
⬆️ 80+ sign-ups in the first month
⬆️ 1 Cr + Revenue in 6 months
⬆️ 1 Cr + Revenue in 6 months
Branding
Branding
Branding
Branding
packaging
packaging
Reteation - A tea brand
Reteation - A tea brand
Designing Identity for lasting brand recall in India for a luxury tea brand, creating characters, branding language and a story.
Designing Identity for lasting brand recall in India for a luxury tea brand, creating characters, branding language and a story.
⬆️ 500+ sales within the first month
⬆️ 500+ sales within the first month
⬆️ 25+ Endorsements from celebrities at Ziro Festival
⬆️ 25+ Endorsements from celebrities at Ziro Festival
Let’s build products
people remember.
Let’s build products
people remember.