Senior Product Designer
Senior Product Designer
Musician
Musician
Athlete
Athlete
Designing for humans.
Building for scale.
Designing for humans.
Building for scale.
Designing for humans.
Building for scale.
Currently, leading AI-native products & Growth at CureFit.
Currently, leading AI-native products & Growth at CureFit.
Currently, leading AI-native products & Growth at CureFit.
Previously, Designed consumer & enterprise ecosystem at Zeta.
Previously, Designed consumer & enterprise ecosystem at Zeta.
Previously, Designed consumer & enterprise ecosystem at Zeta.
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AI Gym Trainer for cult
selected work
selected work
Products that solved
real problems.
Products that solved
real problems.
Products that solved
real problems.
View all projects
View all projects
NON MEMBER
GROWTH
Redesigning Trials
A strategic redesign of cultfit non-member experience, turning curiosity into commitment through frictionless interactions.
⬆️ 12% I2A
⬆️ 42% book-to-attend
⬆️ 7% I2P
finance
Credit Line on UPI
Whitelabeled mobile app
A strategic redesign of a white-labeled credit line on UPI platform, enabling faster product launches through scalable, modular design.
⬆️ 2 banks converted
⬆️ 166 users onboarded
⬆️ 30L+ worth transactions on first launch
finance
Multi-tenant
Dispute Management System
A strategic creation of Zeta's dispute resolution platform, enabling experts to resolve complex cases with speed, accuracy, and confidence.
⬆️ 8.27mins for Dispute intake >3months
⬆️ 4.21mins for Dispute intake <3months
Annotations
Design community
Annotation Framework
A practical annotation framework that helps designers communicate decisions with greater clarity, consistency, and speed.
⬆️ 234 views on figma community
⬆️ 100% adoption in internal design team
NON MEMBER
GROWTH
Redesigning Trials
A strategic redesign of cultfit non-member experience, turning curiosity into commitment through frictionless interactions.
⬆️ 12% I2A
⬆️ 42% book-to-attend
⬆️ 7% I2P
finance
Credit Line on UPI
Whitelabeled mobile app
A strategic redesign of a white-labeled credit line on UPI platform, enabling faster product launches through scalable, modular design.
⬆️ 2 banks converted
⬆️ 166 users onboarded
⬆️ 30L+ worth transactions on first launch
finance
Multi-tenant
Dispute Management System
A strategic creation of Zeta's dispute resolution platform, enabling experts to resolve complex cases with speed, accuracy, and confidence.
⬆️ 8.27mins for Dispute intake >3months
⬆️ 4.21mins for Dispute intake <3months
Annotations
Design community
Annotation Framework
A practical annotation framework that helps designers communicate decisions with greater clarity, consistency, and speed.
⬆️ 234 views on figma community
⬆️ 100% adoption in internal design team
HOW I THINK
The principles
that guide my work.
The principles
that guide my work.
The principles
that guide
my work.
01
01
01
Design for behavior not interfaces
Design for behavior not interfaces
Design for behavior not interfaces
Understanding why people
act is more valuable than deciding where a screen belongs.
Understanding why people act is more valuable than deciding where a screen belongs.
Understanding why people act is more valuable than deciding where a screen belongs.
02
02
02
Intelligence should reduce effort
Intelligence should reduce effort
Intelligence should reduce effort
AI shouldn't replace people but remove friction, surface better decisions, & help accomplish more with less thinking.
AI shouldn't replace people but remove friction, surface better decisions, & help accomplish more with less thinking.
AI shouldn't replace people but remove friction, surface better decisions, & help accomplish more with less thinking.
03
03
03
Great products earn trust
Great products earn trust
Great products earn trust
Growth isn’t about convincing. It is about creating experiences people willingly return to.
Growth isn’t about convincing. It is about creating experiences people willingly return to.
Growth isn’t about convincing. It is about creating experiences people willingly return to.
04
04
04
Systems scale. Features don’t.
Systems scale. Features don’t.
Systems scale. Features don’t.
I prefer designing systems over isolated features to create consistency, speed & products that scale.
I prefer designing systems over isolated features to create consistency, speed & products that scale.
I prefer designing systems over isolated features to create consistency, speed & products that scale.
Let’s build products
people remember.
Let’s build products
people remember.
Let’s build products
people remember.