Cure.Fit | Senior Product Designer

AI Products · Growth & Retention
Dec 2024 – Present

Lead product design across Growth, AI-powered experiences, and internal platforms, partnering with Product, Engineering, AI, Data Science, and Marketing to improve acquisition, activation, and retention.

Growth

Reimagined the onboarding funnel, driving an 85% increase in onboarding completion through experimentation, journey redesign, and friction reduction.

Increased trial sign-ups by 12% through iterative experimentation and activation optimization.

Drove 15% membership growth through improvements across discovery, hierarchy, and purchase experiences.

AI Trainer — 0→1

Led end-to-end product design for AI Trainer, an AI-powered fitness coach delivering personalized recommendations and conversational guidance.

Defined AI interaction patterns, onboarding, trust mechanisms, and feedback loops in partnership with Product, AI, Engineering, and Data Science.

Platform & 0→1 Products

Redesigned the Lead Management Platform, improving sales task adherence by 85% through workflow and information architecture improvements.

Launched Yoga Circle, Pilates, and Swim PT from 0→1, owning discovery, journey definition, experimentation, and product execution.

Established scalable experimentation and UX documentation practices across Growth.

Zeta | UX Designer II

Mar 2022 – Dec 2024

Designed enterprise banking and fintech products serving 10M+ users across India and international markets.

Led end-to-end product design across B2B SaaS and fintech platforms, translating complex business, compliance, and operational requirements into intuitive workflows.

Led mission-critical experiences spanning disputes and embedded banking.

Designed mobile banking experiences for HDFC's embedded banking platform, contributing to scalable Flutter-based design systems.

Expanded reusable component libraries and design systems, improving consistency and accelerating design-to-development handoff.

Partnered with Engineering and Product to establish scalable platform foundations that contributed to securing the company's first CLOU client.

Cognizant Technology Solutions | Product Designer

Jul 2019 – Feb 2022

Designed enterprise automotive products for global clients including Toyota.

Designed responsive enterprise platforms supporting complex automotive workflows across global markets.

Conducted usability audits, heuristic evaluations, and accessibility reviews to identify and resolve experience gaps.

Built scalable component-based frameworks that improved consistency and accelerated product delivery.

Partnered with cross-functional teams to translate complex business requirements into intuitive digital experiences.